Target Audience
- Chris
Target Audience
Target Audience - Questionnaire
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1 – How old are you?
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0-17
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18-25
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26-40
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41+
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2 – Do you like horror films?
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3 – How often do you watch horror films?
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Daily
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Weekly
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Monthly
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Yearly
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Other (state what)
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4 – What genre of horror films do you prefer?
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5 – Do you prefer classic or new release horror films?
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6 – Do you prefer modern or old settings for horror films?​​
7 – Do you watch the trailer for a film beforehand or go into the cinema knowing nothing?
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8 – What clothes shops do you buy from?
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9 – What are some of your favourite brands?
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10 – How many films do you watch a week?
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0
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1-2
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3-4
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5-6
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7+
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11 – Do you prefer to purchase DVDs or watch films online (on websites such as Netflix or Amazon Prime)?
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12 – How many hours do you spend on social media a week?
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0-10 hours
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11-20 hours
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21-30 hours
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31+
UK Tribes Research
After looking on the UK Tribes website to see who the target audience of our horror film trailer are, the following results were found.
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Townies
"Always there at the bottom of the influence pyramid, the Townies are an entry-level Tribe, open to all that want to play…
Townies are as Mainstream as you can get – high street fashion, pop chart music, Saturday night TV and a night on the town. As the rest of the Tribal map is becoming more fashion-forward and fast-moving, the Townies are still in the local Wetherspoons or on the bus to college – they are likely to be friends with Blingers and other Tribes, but prefer to go with the flow and don’t want to stand out."
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Makers
"Being creative is firmly in the Mainstream today. From photography to art, craft, music, film and blogging – everyone is curating online!
Everyone is a creator now, and Makers are the new Tumblr Kids as everyone is creating original content online and sharing it on social media; while many are also getting hands-on creative at home. So from DIY furniture and art to animation, there’s an explosion of creativity across the Mainstream – just don’t confuse it with Leading Edge career Creatives, these guys are doing it for themselves!"
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Overall, out target audience are mainly young people looking for a thrilling horror film who fall into the "Mainstream" category.
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