Poster Analysis 1
- Natasha
Annabelle
The poster's colour scheme is heavily related to a traditional representation of the horror genre. The use of black and red indicates danger, with the colour story representing death and fear, with the lack of white indicating the absence of good, hope and purity throughout the film.
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The image used is a close up of the antagonist, the doll. Half of the dolls face is shown, implying that there are two sides to the children's toy. Innocent, sweet and child friendly, and the opposing side consisting of evil, death and the devil which we are later introduced to. This is also portrayed through the lighting, illuminating the antagonist from the unseen side of the face implying that the side portrayed in the photograph is not in the light and is in relation to evil. The blood tear used in the photograph of the doll relates to the turning point in the film - where if the blood of the women hadn't have fallen into the doll, she wouldn't have attached to it. The lighting in the image portrays the antagonist in dim lighting, lit from the right hand side. The darkness which is shown behind the doll and across it's face indicates that it is connected more to evil and darkness than light and purity. The typical use of males in horror movie posters is not reinforced here, we only see the antagonist.
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'The Conjuring', the title of the movie is displayed on the poster, linking the two movies and drawing the audience from the existing movie towards 'Annabelle'. The font size has been sized bigger than the surrounding text drawing attention to it. The main title, 'Annabelle', is significantly larger allowing this to be the most recognisable text on the poster. The colour of the masthead is red, implying that the antagonist is evil and dangerous.
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The poster displays '#Annabelle' in small print, relating to a hashtag on Twitter. This is another form of media used to promote the film. The font is in capitals, similar to Sans Serif, it is clear and bold making the masthead easy to read. It is also the same font used in the title for 'The Conjuring'. The poster does not give much of the movie away, for example it does not present the location, time zone or any other characters.
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