Written Text from Audio

My chosen target audience is 18-24 year old men and women who like Classic Rock, however, due to the lack of classic rock content relevant in the media currently, I will include sub genres such as heavy rock and metal, so fans of this music would also be inclined to find the magazine appealing and so as to expand the potential market of the magazine; despite this, the magazine will mainly include classic rock style bands and music which would be considered 'old school', despite the overall basis of the umbrella term - Rock.
Why I chose this audience - Classic Rock, the magazine, is mainly targeted at middle aged men, relating to the fan base who were young during a time of the sub genre's prime popularity and therefore applying to the main audience who have aged with the music. However, upon research using questionnaires, I have reached a conclusion that there are many in their late teens to their mid twenties who also enjoy this style of music and consider a magazine devoted to classic rock while also meeting the style and appealing to a younger audience engaging. In addition, I found that a magazine which would also largely appeal to females may be successful due to the largely equal number of fans in each gender.

 

 

 

UK Tribes - [1] http://www.uktribes.com/tribe/alternative

There is a range of  different social groups and subultures who are likely to listen to rock music. These include young alts, punks, metallers and hardcores. Below, UK tribes clearly shows the different social groups which would stereotypically listen to rock music and would therefore be the potential market for my magazine.

''Young Alts

The Tribe who ‘want out’ of the Mainstream – an experimental Tribe trying anything and everything Alternative from Grunge to Hardcore…

Young Alts are a long standing youth Tribe – the entry level Alternatives that simply want to set themselves apart from the Mainstream by looking alternative, listening to alternative music, having alternative views… Even if they are Mainstream in every other sense!

Punks

Punks are back – with punk fashion all over the high street, punk and metal music in the Mainstream and Activists back on the map, the Punk/Metal/Hardcore sub-section of youth culture is more diverse and interconnected than ever before.

While Punk is one of the longest standing youth Tribes, today’s Punks are more of a sanitised subculture than the original icons – dominated by younger Tribes (plus a few stalwarts in their 20’s) taking on the music, politics and fashion cues of the scene

Metallers

Metal Heads left the Tribes map in 2012 on the grounds they had grown out of the scene or been absorbed in to other Tribes, but in 2015 we find them going strong with a younger audience in cities like Birmingham.

The modern Metallers are all about head banging, band T-shirts and loud music (as ever!) but are distinctly different to their Hardcore cousins – today’s Metallers love a drink and are just as likely to have dance, Lady Gaga and pop punk alongside heavy metal on their playlists. More of an entry-level Tribe than metal stereotypes would suggest, the normalisation of tattoos and diversifying music tastes across UK Tribes mean Metallers are more common than you’d expect

Hardcore

Hardcores have a serious affinity with a screaming genre of punk and the straight edge scene – wearing their distinctive tribal tats and turn-up look with pride.

The Hardcore joined the Tribes in 2012 in a flurry of slam dancing, and Straight Edge ethics; with X’s drawn on their tattoo-adorned hands. Today the Hardcore remain (especially in the west), but their Hipster-esque look (skinnies, band Ts) means they have come under similar threat from Aspirant adoption.'[1]

 

 

 

Target Audience Clothing and Accessories